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The Science of Getting Started

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Why We Procrastinate and How to Stop

8 min read

Procrastination isn’t a sign of laziness or poor time management—it is an emotional response to stress, boredom, and fear of failure. When faced with daunting tasks, our brains default to instant relief. By shrinking initial barriers down to two minutes, optimizing our environments, and building small accountability habits, we can overcome avoidance and regain complete control of our work.